Retailers Want You to Know School's Almost Back In Session

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Sure, it's still July, but back-to-school shopping is gearing into full swing. The new releases from Target, Staples and Office Depot all boast low-price deals, like buy-one-get-one character products at Target and 25 cent notebooks at Staples. And Apple continues to roll out more commercials for its "If it's not an iPhone, it's not an iPhone" campaign, with a new spot about "who-knew-you-could-do-that" apps.

Meanwhile, four friends gather at a junkyard funeral for a man's old Nissan reminding us that letting go can be difficult. The spot, which ranked as the No. 4 most engaging, features a piano accompaniment of Miley Cyrus's "Wrecking Ball," while the mourners watch the car get compacted. And HBO wants to remind us that now you can have "Game of Thrones" and "True Detective" at your fingertips with a subscription to HBO Now. The No. 2 most engaging spot, "HBO: Now Available on More Devices," introduces the streaming service from the premium cable network.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Amazing Apps Apple iPhone: Amazing Apps
Network: CBS
Show: Madam Secretary
Primetime Airing: Jul. 19, 9:13 pm ET
Target: Be Your Favorite Character Target: Be Your Favorite Character
Network: ABC Family
Show: Toy Story 3
Primetime Airing: Jul. 19, 8:52 pm ET
Staples: Drama Teacher Staples: Drama Teacher
Network: CBS
Show: Madam Secretary
Primetime Airing: Jul. 19, 9:58 pm ET
Office Depot: King of the Campus on Day One Office Depot: King of the Campus on Day One
Network: A&E
Show: Intervention
Primetime Airing: Jul. 19, 9:36 pm ET
Jaybird: Volleyball: Kerri Walsh Jennings Jaybird: Volleyball: Kerri Walsh Jennings
Network: NBC
Show: Beach Volleyball
Airing Date: Jul. 19, 10:55 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Short a Guy Nike: Short a Guy
Online Views: 3,447,572
Social Actions: 16,488
SpotShare: 1.84%
HBO: Now Available on More Devices HBO: Now Available on More Devices
Online Views: 1,788,938
Social Actions: 3,014
SpotShare: 0.70%
Google: The Story of Jacob and City Gym Google: The Story of Jacob and City Gym
Online Views: 248,159
Social Actions: 10,978
SpotShare: 0.59%
Nissan: Wake Nissan: Wake
Online Views: 1,348,347
Social Actions: 3,234
SpotShare: 0.58%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 196,732
Social Actions: 8,583
SpotShare: 0.49%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.