Nothing Says 'I Love You' Like Lucky Charms: It's Last Night's New Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft knows you can't go wrong putting babies in ads, so they run with it, presenting a slew of happy kids who won't have the same cyber-security struggles that their parents do. In a Dr. Scholl's ad, a dad comes home in a zombie stupor because he's been on his feet all day.

And in a Lucky Charms spot, a man proposes to his girlfriend with the timeless gift of cereal -- because nothing says "I love you" like multicolored marshmallows.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Network: CBS
Show: Scorpion
Primetime Airing: Jul. 20, 9:32 pm ET
Honda: Honda Summer Clearance Event: Great Danes Honda: Honda Summer Clearance Event: Great Danes
Network: OXYGEN
Show: Snapped
Primetime Airing: Jul. 20, 10:27 pm ET
Febreze: Nose Blind: Back to School Carpool Febreze: Nose Blind: Back to School Carpool
Network: Cloo
Show: CSI: Crime Scene Investigation
Primetime Airing: Jul. 20, 8:47 pm ET
Dr. Scholl's: Dead on Your Feet Dr. Scholl's: Dead on Your Feet
Network: ABC
Show: The Bachelorette
Primetime Airing: Jul. 20, 9:11 pm ET
Lucky Charms: Proposal Lucky Charms: Proposal
Network: ION
Show: Criminal Minds
Primetime Airing: Jul. 20, 9:22 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Short a Guy Nike: Short a Guy
Online Views: 3,243,536
Social Actions: 15,811
SpotShare: 1.95%
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 348,378
Social Actions: 10,472
SpotShare: 0.68%
HBO: Now Available on More Devices HBO: Now Available on More Devices
Online Views: 1,513,957
Social Actions: 3,057
SpotShare: 0.68%
Google: The Story of Jacob and City Gym Google: The Story of Jacob and City Gym
Online Views: 205,576
Social Actions: 10,701
SpotShare: 0.65%
Nissan: Wake Nissan: Wake
Online Views: 1,346,637
Social Actions: 3,165
SpotShare: 0.63%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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