Introducing 'Meat,' the Opera (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Meijer brings the Ode to Meat in its "mmmMeat!!" spot, consisting of 30 seconds of an opera singer singing the word "meat" as we see the cuts, cooking and consumption of Meijer's meats. And ADT reminds us that its security services are about as effective as actor Ving Rhames standing in front of your home all night, which it turns out is actually pretty effective (at least in the spot).

Breaking into the Most Engaging chart is a spot from the Paper and Packaging Board titled, "Letters to Dad," in which a young boy tries to reach his deployed father with paper airplanes. And when an elderly neighbor finds the planes in his backyard, he decides to send them to the father. The spot concludes with the boy's yard littered with paper airplane messages from his father.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Buick: 24 Hours of Happiness Test Drive: On Your Terms Buick: 24 Hours of Happiness Test Drive: On Your Terms
Network: ABC
Show: The Astronaut Wives Club
Primetime Airing: Jul. 23, 8:33 pm ET
Glidden: Walls This Beautiful Glidden: Walls This Beautiful
Network: A&E
Show: Beyond Scared Straight
Primetime Airing: Jul. 23, 8:43 pm ET
Meijer: mmmMeat!! Meijer: mmmMeat!!
Network: Golf
Show: LPGA Tour Golf
Airing Date: Jul. 23, 9:16 am ET
ADT: Summer Break-In Season: Ving Rhames ADT: Summer Break-In Season: Ving Rhames
Network: VH1
Show: Dating Naked
Primetime Airing: Jul. 23, 9:44 pm ET
JCPenney: Home Sale: Hurry to Save Big JCPenney: Home Sale: Hurry to Save Big
Network: CBS
Show: Mom
Primetime Airing: Jul. 23, 8:34 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 594,338
Social Actions: 16,045
SpotShare: 1.37%
Apple iPhone: Amazing Apps Apple iPhone: Amazing Apps
Online Views: 940,468
Social Actions: 9,244
SpotShare: 1.03%
HBO: Now Available on More Devices HBO: Now Available on More Devices
Online Views: 1,511,977
Social Actions: 2,952
SpotShare: 0.81%
Honda: The Incredible Pilot Elite Honda: The Incredible Pilot Elite
Online Views: 1,456,932
Social Actions: 2,924
SpotShare: 0.80%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 222,958
Social Actions: 6,909
SpotShare: 0.60%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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