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Introducing 'Meat,' the Opera (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Meijer brings the Ode to Meat in its "mmmMeat!!" spot, consisting of 30 seconds of an opera singer singing the word "meat" as we see the cuts, cooking and consumption of Meijer's meats. And ADT reminds us that its security services are about as effective as actor Ving Rhames standing in front of your home all night, which it turns out is actually pretty effective (at least in the spot).
Breaking into the Most Engaging chart is a spot from the Paper and Packaging Board titled, "Letters to Dad," in which a young boy tries to reach his deployed father with paper airplanes. And when an elderly neighbor finds the planes in his backyard, he decides to send them to the father. The spot concludes with the boy's yard littered with paper airplane messages from his father.