La-Z-Boy's Spot Brings Soap Opera Drama To Last Night's New Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, La-Z-Boy brings the drama back to the living room in its new spot, "As the Room Turns." Stavros returns from his face transplant and luckily for Brooke Shields, it was a success. But when Stavros sits on the couch, surprise overcomes his new face, especially when Brooke reveals … it's from La-Z-Boy. And Dunkin' Donuts continues to fuel Americans whether it's night or day from West Coast to East Coast in its new spot.

SafeAuto's new spot "Ladies Night" shows just how much fun your car is looking to have. But she's not happy when Stacy is invited to only awkwardly fifth-wheel the night out on the town for the girls and their talking red convertible.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Dunkin' Donuts: Keep on Running Dunkin' Donuts: Keep on Running
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 28, 8:37 pm ET
Hulu: Your Summer Now Streaming Hulu: Your Summer Now Streaming
Network: MTV
Show: True Life
Airing Date: Jul. 28, 3:05 pm ET
La-Z-Boy: As the Room Turns: Stavros La-Z-Boy: As the Room Turns: Stavros
Network: ION
Show: Criminal Minds
Primetime Airing: Jul. 28, 9:51 pm ET
SafeAuto: Ladies Night SafeAuto: Ladies Night
Network: National Geographic Wild
Show: World's Greatest Dogs
Primetime Airing: Jul. 28, 10:51 pm ET
Polaris: Factory Authorized Clearance: 2015 Model Deals Polaris: Factory Authorized Clearance: 2015 Model Deals
Network: NBC Sports
Show: Mecum Auctions: Collector Cars and More
Primetime Airing: Jul. 28, 8:30 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 356,528
Social Actions: 9,364
SpotShare: 0.70%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 88,784
Social Actions: 6,824
SpotShare: 0.45%
Airbnb: Is Mankind? Airbnb: Is Mankind?
Online Views: 353,799
Social Actions: 3,668
SpotShare: 0.36%
AT&T: It Can Wait: No Post is Worth a Life AT&T: It Can Wait: No Post is Worth a Life
Online Views: 21,762
Social Actions: 5,568
SpotShare: 0.34%
Honda: Buddy Holly Honda: Buddy Holly
Online Views: 177,191
Social Actions: 831
SpotShare: 0.22%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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