Dick's Sporting Goods Shares The Sad Truth About Sports

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dick's Sporting Goods' emotional spot shares the story of Tyler and the hardships he's faced after losing his mother. For him, Harlem Lacrosse helps him remain a committed student and athlete, but Dick's warns that soon some students may not have that opportunity, predicting that "by 2020, 27% of U.S. public schools could be without sports." On a lighter note, Dixie's new spot, "Cat Call," shows a grandfather sharing the story of how he met his wife. The heartwarming commercial reminds us all to "focus on family history. Not the dishes."

Meanwhile, the top four most engaging spots -- from Microsoft, The Paper & Packaging Board, Airbnb and AT&T -- hold their places on the chart. DirecTV's spot, "Bad Comedian Eli Manning," is the only new addition, coming in at No. 5. It continues the "Don't Be Like This Me" campaign with the New York Giants' quarterback as the spokesperson.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Dick's Sporting Goods: Sports Matter: Tyler Dick's Sporting Goods: Sports Matter: Tyler
Network: ESPN
Show: MLB Baseball
Primetime Airing: Jul. 29, 10:34 pm ET
Foot Locker: The Bobby Butter Story: Damian Lillard, Jimmy Kimmel Foot Locker: The Bobby Butter Story: Damian Lillard, Jimmy Kimmel
Network: ESPN
Show: SportsCenter
Airing Date: Jul. 29, 5:15 am ET
Dixie: Be More Here: Cat Call Dixie: Be More Here: Cat Call
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jul. 29, 8:46 pm ET
Bud Light: Summer Bucket List: Play Ball Bud Light: Summer Bucket List: Play Ball
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jul. 29, 9:26 pm ET
T-Mobile: 10 Gigs for All Family Plan T-Mobile: 10 Gigs for All Family Plan
Network: NBC
Show: Last Comic Standing
Primetime Airing: Jul. 29, 10:27 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 344,262
Social Actions: 8,806
SpotShare: 0.68%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 68,694
Social Actions: 7,448
SpotShare: 0.49%
Airbnb: Is Mankind? Airbnb: Is Mankind?
Online Views: 340,129
Social Actions: 3,409
SpotShare: 0.35%
AT&T: It Can Wait: No Post is Worth a Life AT&T: It Can Wait: No Post is Worth a Life
Online Views: 19,000
Social Actions: 4,045
SpotShare: 0.25%
DirecTV: NFL Sunday Ticket: Bad Comedian Eli Manning DirecTV: NFL Sunday Ticket: Bad Comedian Eli Manning
Online Views: 224,504
Social Actions: 2,394
SpotShare: 0.23%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular