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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
What's worse than getting dumped by text message? A bad haircut, according to the latest spot from Summer's Eve. The commercial highlights the pains of sharing a bathroom as two friends try to outsmart each other in order to shower first. And in the time you watched that spot, you could have been hacked, according to Cisco's new promo "Hacker," which shares the importance of internet security.
Meanwhile, Wells Fargo's powerful spot shows the importance of communication. The ad, which placed second-most engaging, tells the story of two future moms who learn sign language before adopting their new daughter.