Quilted Northern Spot Confirms Your Worst Fear

Your Child's Toys Are Sentient and Actually Very Judgmental. Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Tylenol presents "How We Family," a spot showing same-sex parents and an interracial family in the same vein as its holiday campaign, "For What Matters Most." Panera Bread wants you to repair friendships and experience life's joyful moments over its sandwiches and salads, which are now free of artificial ingredients.

And in a Quilted Northern spot, your worst fears are confirmed: your child's toys really do come alive when you leave the room, and yes, they're judging you.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Shot on iPhone 6 by Trond K. Apple iPhone: Shot on iPhone 6 by Trond K.
Network: CBS
Show: Scorpion
Primetime Airing: Jun. 15, 9:46 pm ET
Quilted Northern: Daddy Gator Quilted Northern: Daddy Gator
Network: CBS
Show: NCIS: Los Angeles
Primetime Airing: Jun. 15, 10:46 pm ET
Tylenol: How We Family Tylenol: How We Family
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jun. 15, 10:27 pm ET
Panera Bread: Should Be Panera Bread: Should Be
Network: ION
Show: Criminal Minds
Primetime Airing: Jun. 15, 8:32 pm ET
Esurance: Sorta Marge Esurance: Sorta Marge
Network: TBS
Show: Family Guy
Primetime Airing: Jun. 15, 8:37 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Wells Fargo: Learning Sign Language Wells Fargo: Learning Sign Language
Online Views: 3,752,649
Social Actions: 49,276
SpotShare: 1.26%
Mazda: A Driver's Life: Driving Matters Mazda: A Driver's Life: Driving Matters
Online Views: 6,313,692
Social Actions: 16,350
SpotShare: 0.93%
Apple Music: History of Sound Apple Music: History of Sound
Online Views: 2,287,221
Social Actions: 32,879
SpotShare: 0.82%
Toyota: My Bold Dad Toyota: My Bold Dad
Online Views: 2,723,613
Social Actions: 14,480
SpotShare: 0.54%
Carl's Jr.: Because America Carl's Jr.: Because America
Online Views: 3,007,632
Social Actions: 10,214
SpotShare: 0.50%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.