Starbucks Spot Shows Rare Hipster Who Prefers Instant Coffee
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jordin Sparks talks about the migraine struggle for Excedrin, and Sir Patrick Stewart aka Professor X aka Captain Jean-Luc Picard is upstaged by ice in a Strongbow Hard Cider spot.
Meanwhile, a hipster sips Starbucks VIA Instant coffee from a hand-thrown mug, most likely in secret because no self-respecting urbanite would abandon her French press for instant coffee.