Starbucks Spot Shows Rare Hipster Who Prefers Instant Coffee

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Jordin Sparks talks about the migraine struggle for Excedrin, and Sir Patrick Stewart aka Professor X aka Captain Jean-Luc Picard is upstaged by ice in a Strongbow Hard Cider spot.

Meanwhile, a hipster sips Starbucks VIA Instant coffee from a hand-thrown mug, most likely in secret because no self-respecting urbanite would abandon her French press for instant coffee.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Shot on iPhone 6 by Willian P. Apple iPhone: Shot on iPhone 6 by Willian P.
Network: CW
Show: Jane the Virgin
Primetime Airing: Jun. 22, 9:14 pm ET
Starbucks: On the Balcony Starbucks: On the Balcony
Network: BBC America
Show: Top Gear
Primetime Airing: Jun. 22, 8:10 pm ET
Strongbow: Fired Strongbow: Fired
Network: VH1
Show: Love & Hip Hop: Atlanta
Primetime Airing: Jun. 22, 10:33 pm ET
Excedrin: The Truth About Migraines Excedrin: The Truth About Migraines
Network: HGTV
Show: Love It or List It
Primetime Airing: Jun. 22, 8:17 pm ET
Pampers: Trust Pampers: Trust
Network: ABC
Show: The Bachelorette
Primetime Airing: Jun. 22, 9:13 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Tylenol: How We Family Tylenol: How We Family
Online Views: 98,066
Social Actions: 28,733
SpotShare: 1.53%
Samsung Mobile: 6 v 6: Wireless Charging, Wide Angle Selfie Samsung Mobile: 6 v 6: Wireless Charging, Wide Angle Selfie
Online Views: 3,359,035
Social Actions: 1,604
SpotShare: 1.36%
Chobani : Love This Life Chobani : Love This Life
Online Views: 398,547
Social Actions: 18,065
SpotShare: 1.09%
Warner Brothers Games: Batman: Arkham Knight: How the Batman Died Warner Brothers Games: Batman: Arkham Knight: How the Batman Died
Online Views: 956,116
Social Actions: 7,193
SpotShare: 0.76%
Apple iPhone: Shot on iPhone 6 by Bryan L. Apple iPhone: Shot on iPhone 6 by Bryan L.
Online Views: 945,915
Social Actions: 6,181
SpotShare: 0.69%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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