As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
"Veep" star Julia Louis-Dreyfus may think Old Navy's low prices are laughable, but they're no joke. The 15-second spot touts bargain prices like an $8 dress and up to 60% off the entire store -- we wouldn't kid you. Scouting big sales works up a thirst. Vita Coco and Blue Moon offer to quench yours with two new spots.
Don't expect any laughs from Klennex's latest ad. The No. 5 most engaging spot features a girl crying on the school bus when a male classmate comforts her and offers a tissue, saying, "the thing is, people think boys are loud and immature and don't care about feelings, but the thing is, they're wrong." It's an aww-worthy moment that's sure to melt hearts.