Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
"Veep" star Julia Louis-Dreyfus may think Old Navy's low prices are laughable, but they're no joke. The 15-second spot touts bargain prices like an $8 dress and up to 60% off the entire store -- we wouldn't kid you. Scouting big sales works up a thirst. Vita Coco and Blue Moon offer to quench yours with two new spots.
Don't expect any laughs from Klennex's latest ad. The No. 5 most engaging spot features a girl crying on the school bus when a male classmate comforts her and offers a tissue, saying, "the thing is, people think boys are loud and immature and don't care about feelings, but the thing is, they're wrong." It's an aww-worthy moment that's sure to melt hearts.