Domino's Destroys Old Signs to Remind Us It's Not Just Pizza

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Travelers Insurance's new spot showcases the vulnerability felt when a family waits to hear from someone they love during a storm. Meanwhile, Domino's continues to remind us that it has changed its name in its new spot. Because of the large portion of franchises that are still bearing the name "Domino's Pizza," the company felt the need to start to destroy the now-outdated signs.

And Kleenex breaks into the Most Engaging with its spot, "Someone Needs One: Time for a Change." The spot features a young boy confessing to a crying girl that despite what many think, not all boys are loud, immature and don't care about feelings, as he hands her a pack of Kleenex.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Travelers: Charging Station Travelers: Charging Station
Network: Golf
Show: PGA Tour Golf
Primetime Airing: Jun. 25, 10:43 pm ET
King.com: Weekend Sale: Pool Party King.com: Weekend Sale: Pool Party
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jun. 25, 10:56 pm ET
Domino's: More than Pizza Domino's: More than Pizza
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jun. 25, 10:43 pm ET
Sears: Dreams Matter at Sears Sears: Dreams Matter at Sears
Network: Cloo
Show: NCIS: Los Angeles
Primetime Airing: Jun. 25, 9:01 pm ET
Maybelline New York: Major Volume Maybelline New York: Major Volume
Network: TLC
Show: Born Schizophrenic: January's Story
Airing Date: Jun. 24, 8:20 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Tylenol: How We Family Tylenol: How We Family
Online Views: 64,725
Social Actions: 15,788
SpotShare: 0.82%
Chobani : Love This Life Chobani : Love This Life
Online Views: 281,115
Social Actions: 9,680
SpotShare: 0.58%
Warner Brothers Games: Batman: Arkham Knight: How the Batman Died Warner Brothers Games: Batman: Arkham Knight: How the Batman Died
Online Views: 1,011,689
Social Actions: 2,912
SpotShare: 0.52%
Kleenex: Someone Needs One: Time for a Change Kleenex: Someone Needs One: Time for a Change
Online Views: 11,483
Social Actions: 6,719
SpotShare: 0.34%
Samsung Mobile: Change the Way You Take a Selfie Samsung Mobile: Change the Way You Take a Selfie
Online Views: 542,599
Social Actions: 1,649
SpotShare: 0.28%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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