Here's Why Apple Thinks You Should Forget About Spotify
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
With tomorow's highly anticipated launch of Apple Music, the tech giant released "Beats 1 Worldwide," a promo for the 24/7 radio service within Apple's new music-streaming service. Featuring users in a subway car to an in-flight helicopter, the spot highlights how people can come together and listen to Pharrell's new song "Freedom" from all parts of the globe.
Meanwhile, Samsung pinpoints the daily struggles we face when trying to take a selfie. From becoming "human sardines" to carrying around sticks, Samsung thinks there's a better way to take a selfie. The spot "Change The Way You Take a Selfie" reveals the secret -- buying a Samsung Galaxy S, of course. And following the SCOTUS rule on Friday, Tylenol's "How We Family" returns to the Most Engaging chart at No. 2. The spot reminds us that families should not be defined by who is loved but instead by how much.