Honey Maid Celebrates an American Immigrant Story in Latest Ad
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a man and his dog road-trip in their Subaru Impreza, listening to Willie Nelson and crossing off bucket list goals ("Chew a shoe," "100 tennis balls" and "old girlfriend" among them). And Kristen Bell and Dax Shepard continue their twee banter in another Samsung spot. Is there anything cuter than the golden-haired pair? Maybe keeping a freezer for long-term Christmas gravy storage.
Honey Maid continues to collaborate with Droga5 on its "This Is Wholesome" campaign, this time celebrating the Fourth of July with the story of an immigrant family of Dominican heritage. Previous "Wholesome" spots include representations of same-sex and blended families that won two Gold Lions at Cannes last week.