Draymond Green Drowns Out Haters in Beats' New Ad for the NBA Finals
Plus, the Five Most Digitally Engaging Commercials Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung goes after Apple again with an ad comparing its Galaxy S6 Edge's wireless charging to the iPhone 6's "not so much." Patron constructs a sloppy metaphor associating "paradoxes" such as sand surfing or gap-toothed models with tequila in an irregular bottle. ("It doesn't have to make sense to be perfect," it concludes, which is good news for the ad, at least.)
And in Beats' new spot, which has accumulated more than 730,000 online views since debuting during ABC's NBA Finals coverage, the Golden State Warriors' Draymond Green is interrogated by the press with hostile questions ("Have you seen your mom's tweets tonight?") until he escapes by putting on Beats Solo2 headphones. It's a 30-second cut of a version posted online in May that has more than 1.3 million views.