Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the "Coneheads" crew is back for another State Farm spot, and this time, Laraine Newman reprises her role as Laarta. "Commence the jingle!" she shouts as the group sings the State Farm melody with "French" accents -- totally not monotone alien voices. And Neil Patrick Harris suits up to say Heineken Light is the best tasting beer.
Meanwhile, in a PetSmart spot, Jane Lynch threatens fleas who dare to mess with her dog, William, or cat, Monty.