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Watch the Newest Ads on TV From Lexus, Aflac, Audi and DirecTV

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Aflac promotes its DuckChat Messenger app, which offers real-time answers to, for example, benefits-enrollment questions. DirecTV hypes its internet-connected HD DVR, which can serve up more than 30,000 shows and movies on demand. And Lexus just can't wait for Christmas, so it's aleady running a couple of spots for its "December to Remember" holiday sales event.

Today's TV Ad Highlights

Data provided by iSpot.tv
Working Overtime
Premiered on: George Lopez, Nick@Nite
Aflac data for the last 30 days
Impressions: 317,614,501 (20% of industry)
Est. TV Spend: $8,358,706 (28% of industry)
Attention Score: 90.46
Attention Index: 126 (26% fewer interruptions than avg.)
Instant Access
Premiered on: The Fresh Prince of Bel-Air, BET
DIRECTV data for the last 30 days
Impressions: 1,083,853,457 (21% of industry)
Est. TV Spend: $29,881,736 (47% of industry)
Attention Score: 87.52
Attention Index: 88 (12% more interruptions than avg.)
December to Remember Sales Event: Dancer
Premiered on: The Morning Show with Boomer, CBS Sports
Lexus data for the last 30 days
Impressions: 1,970,912,193 (7% of industry)
Est. TV Spend: $38,490,354 (7% of industry)
Attention Score: 84.76
Attention Index: 91 (9% more interruptions than avg.)
Season of Audi Sales Event: Winter Has Arrived
Premiered on: American Horror Story: Cult, FX
Audi data for the last 30 days
Impressions: 708,159,351 (3% of industry)
Est. TV Spend: $15,333,480 (3% of industry)
Attention Score: 85.61
Attention Index: 96 (4% more interruptions than avg.)
December to Remember Sales Event: Whispers
Premiered on: Inside College Football, CBS Sports
Lexus data for the last 30 days
Impressions: 1,970,912,193 (7% of industry)
Est. TV Spend: $38,490,354 (7% of industry)
Attention Score: 84.76
Attention Index: 91 (9% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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