Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe's shows us how to accidentally invent a word -- when awestruck by your paint job. In the week before the NBA All-Star game, the league's stars show up on prime-time, with Chris Paul plugging for Foot Locker and Stephen Curry sweating it out for Degree Deodorants. And Expedia embraces public affection ahead of Valentine's Day.