New Dodge 'Batman v Superman' Spot Makes a Case for the Bad Guys

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Last night, Dos Equis bid farewell to Jonathan Goldsmith as the Most Interesting Man in the World. As buzz begins about ads slated for the fall featuring a new actor in the starring role, Ad Age got the scoop on behind-the-scenes secrets from the iconic, 10-year-old campaign. In other new releases, Doritos warns viewers that an outbreak of mad behavior is tied to its Mix Cheese Explosion, and Toyota and T-Mobile advertise sales and promotions.

Finally, Dodge debuted a "Batman v Superman: Dawn of Justice" tie-in spot, which shows Ben Affleck's Batman in a car chase and makes a case for the bad guys.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Dos Equis: Adios Amigo: The Most Interesting Man in the World's Greatest Adventure Yet Dos Equis: Adios Amigo: The Most Interesting Man in the World's Greatest Adventure Yet
Network: TNT
Show: NBA Basketball
Airing Date: Mar. 10, 8:00 pm ET
Dodge: Batman v Superman: Dawn of Justice Dodge: Batman v Superman: Dawn of Justice
Network: CBS
Show: The Big Bang Theory
Primetime Airing: Mar. 10, 8:16 pm ET
Doritos: Worldwide Bold Outbreak Doritos: Worldwide Bold Outbreak
Network: BET
Show: Alex Cross
Primetime Airing: Mar. 10, 8:11 pm ET
T-Mobile: Every Family T-Mobile: Every Family
Network: FOX
Show: American Idol
Primetime Airing: Mar. 10, 9:49 pm ET
Toyota: 1 for Everyone Sales Event: Your Favorite Toyota Toyota: 1 for Everyone Sales Event: Your Favorite Toyota
Network: ABC
Show: Scandal
Primetime Airing: Mar. 10, 9:41 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: Siri AT&T: Siri
Online Views: 8,802
Social Actions: 42,936
SpotShare: 1.28%
GEICO: Tarzan Fights Over Directions: It's What You Do GEICO: Tarzan Fights Over Directions: It's What You Do
Online Views: 2,820,927
Social Actions: 12,224
SpotShare: 1.11%
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 1,612,225
Social Actions: 14,610
SpotShare: 0.87%
AT&T: BOGO: Hang Out AT&T: BOGO: Hang Out
Online Views: 1,710
Social Actions: 18,117
SpotShare: 0.54%
M&M's: Candyman M&M's: Candyman
Online Views: 1,103,866
Social Actions: 4,683
SpotShare: 0.44%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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