Kia Touts Ease of Apple Car Play System in Optima Spot
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Tyson Foods goes back to the company's Great Depression roots to reaffirm its mission to bring chicken to American kitchens; Omega presents the Swiss Institute of Metrology-certified Globemaster watch; and Jack in the Box puts its mascot in George Washington clothes to introduce the Jumbo Meal deal.
Mazda's latest spot promotes the joy of driving for frequent fliers; while Kia shows that the Optima's entertainment system, now connected to Apple CarPlay, is a lot easier to maneuver than a Rubik cube.