Kia Touts Ease of Apple Car Play System in Optima Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Tyson Foods goes back to the company's Great Depression roots to reaffirm its mission to bring chicken to American kitchens; Omega presents the Swiss Institute of Metrology-certified Globemaster watch; and Jack in the Box puts its mascot in George Washington clothes to introduce the Jumbo Meal deal.

Mazda's latest spot promotes the joy of driving for frequent fliers; while Kia shows that the Optima's entertainment system, now connected to Apple CarPlay, is a lot easier to maneuver than a Rubik cube.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Mazda: Driving Matters: Passenger Mazda: Driving Matters: Passenger
Network: ESPN
Show: NBA Basketball
Primetime Airing: Mar. 2, 8:19 pm ET
Kia: Rubik's Cube Kia: Rubik's Cube
Network: NBC Sports
Show: NHL Hockey
Primetime Airing: Mar. 2, 8:34 pm ET
Jack in the Box: Declaration of Delicious Jack in the Box: Declaration of Delicious
Network: ABC
Show: The Goldbergs
Primetime Airing: Mar. 2, 8:20 pm ET
Omega: Master Chronometer Omega: Master Chronometer
Network: CNN
Show: New Day
Airing Date: Mar. 2, 3:57 am ET
Tyson Foods: Our Promise Tyson Foods: Our Promise
Network: BRAVO
Show: The Real Housewives of Atlanta
Primetime Airing: Mar. 2, 8:24 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 926,499
Social Actions: 39,297
SpotShare: 1.95%
AT&T: Siri AT&T: Siri
Online Views: 4,099
Social Actions: 37,037
SpotShare: 1.56%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 2,575,203
Social Actions: 13,664
SpotShare: 1.38%
IBM: Coping With Humans: A Support Group for Bots IBM: Coping With Humans: A Support Group for Bots
Online Views: 2,159,211
Social Actions: 14,583
SpotShare: 1.29%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 605,494
Social Actions: 23,742
SpotShare: 1.19%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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