Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Infinity presents the family-friendly QX60; Michael's lures crafters and DYI fans to a sale; Boost boasts low prices for family plans; and JC Penney introduces buy-one-get-one-for-a-penny-deal.
Finally, Burger King brings its new grilled hot dog to TV following a newspaper cover push. In the 15-second spot, a stadium hot dog vendor offers animated appreciation for the chain's new menu item.