Audi and Heineken Drop Spots for the Season Kickoff of Major League Soccer
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dick's Sporting Goods pays homage to elite U.S. athletes by featuring some of the chain's employees who are Olympic and Paralympic Games contenders. Jeep promotes the Renegade, and online retailer Tirerack.com presents itself as the smarter choice for tire buyers.
Major League Soccer season started this weekend, and official sponsors Audi and Heineken released new spots to celebrate. Audi introduced its sponsorship of the Player Index, a real-time player statistics platform, while Heineken tapped David Villa, captain of New York City FC, to toast the beginning of the season.