Audi and Heineken Drop Spots for the Season Kickoff of Major League Soccer

Plus, the Five Most Digitally Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dick's Sporting Goods pays homage to elite U.S. athletes by featuring some of the chain's employees who are Olympic and Paralympic Games contenders. Jeep promotes the Renegade, and online retailer Tirerack.com presents itself as the smarter choice for tire buyers.

Major League Soccer season started this weekend, and official sponsors Audi and Heineken released new spots to celebrate. Audi introduced its sponsorship of the Player Index, a real-time player statistics platform, while Heineken tapped David Villa, captain of New York City FC, to toast the beginning of the season.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Dick's Sporting Goods: The Contenders Dick's Sporting Goods: The Contenders
Network: ESPN2
Show: College Basketball
Primetime Airing: Mar. 4, 10:20 pm ET
Audi: A New Form of Soccer Intelligence Audi: A New Form of Soccer Intelligence
Network: ESPN
Show: MLS Soccer
Airing Date: Mar. 6, 1:35 pm ET
Heineken: Soccer Is Here: David Villa Heineken: Soccer Is Here: David Villa
Network: ESPN
Show: MLS Soccer
Airing Date: Mar. 6, 1:36 pm ET
Jeep: Listen to Your Gut Jeep: Listen to Your Gut
Network: FOX
Show: College Basketball
Airing Date: Mar. 5, 9:57 am ET
TireRack.com: Bike Rack Mistake TireRack.com: Bike Rack Mistake
Network: NHL
Show: NHL Tonight
Primetime Airing: Mar. 5, 10:55 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 1,657,121
Social Actions: 45,355
SpotShare: 2.20%
Truth: Finish It Truth: Finish It
Online Views: 2,243,360
Social Actions: 20,090
SpotShare: 1.44%
AT&T: Siri AT&T: Siri
Online Views: 4,950
Social Actions: 34,327
SpotShare: 1.27%
GEICO: Tarzan: It's What You Do GEICO: Tarzan: It's What You Do
Online Views: 2,787,188
Social Actions: 10,744
SpotShare: 1.26%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 313,868
Social Actions: 19,671
SpotShare: 0.82%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.