Patrick Stewart Takes a Hit in Strongbow Hard Cider TV Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Kraft reveals the barely-noticed change of ingredients in the brand's Mac & Cheese, Wendy's promotes a four-piece $4 meal, Match.com takes its dating app to the streets and Microsoft spotlights a wildlife photographer who gets hands-on with the Surface.

Finally, Strongbow Hard Cider continues its tongue-in-cheek campaign with award-winning actor Sir Patrick Stewart. See the campaign's full coverage at Creativity.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft Surface: Photographer Tim Flach Discovers the Power of the Surface Book Microsoft Surface: Photographer Tim Flach Discovers the Power of the Surface Book
Network: CBS
Show: The Big Bang Theory
Primetime Airing: Mar. 7, 8:56 pm ET
Kraft Macaroni & Cheese: It's Changed, But It Hasn't: Craig Kilborn Kraft Macaroni & Cheese: It's Changed, But It Hasn't: Craig Kilborn
Network: BRAVO
Show: Vanderpump Rules
Primetime Airing: Mar. 7, 8:54 pm ET
Strongbow: Award: Original: Patrick Stewart Strongbow: Award: Original: Patrick Stewart
Network: Esquire
Show: Parks and Recreation
Primetime Airing: Mar. 7, 10:39 pm ET
Wendy's: Wallpaper Wendy's: Wallpaper
Network: TNT
Show: Major Crimes
Primetime Airing: Mar. 7, 9:36 pm ET
Match.com: Match On the Street: Stefanie 3 in 5 Match.com: Match On the Street: Stefanie 3 in 5
Network: Spike
Show: Cops
Primetime Airing: Mar. 7, 8:27 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 1,654,045
Social Actions: 25,047
SpotShare: 1.48%
AT&T: Siri AT&T: Siri
Online Views: 5,862
Social Actions: 35,887
SpotShare: 1.36%
GEICO: Tarzan: It's What You Do GEICO: Tarzan: It's What You Do
Online Views: 2,809,208
Social Actions: 11,096
SpotShare: 1.30%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 307,574
Social Actions: 18,723
SpotShare: 0.81%
AT&T: BOGO: Hang Out AT&T: BOGO: Hang Out
Online Views: 1,559
Social Actions: 21,299
SpotShare: 0.81%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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