Mike Tyson and Ronda Rousey Issue a Challenge in EA Sports' New Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Under Armour aired a spot featuring Olympic swimmer Michael Phelps, Geico put a modern spin on an old story to promote renters' insurance and Red Bull gave a hamster the energy to make a break for it. Timed to celebrate International Women's Day, Microsoft rolled out a new campaign encouraging girls to pursue careers in STEM fields.

Finally, former boxer Mike Tyson and MMA fighters Ronda Rousey and Conor McGregor teamed up to challenge viewers to beat their knockout records in EA Sports' new UFC 2 game.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Under Armour: Rule Yourself: Michael Phelps Under Armour: Rule Yourself: Michael Phelps
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Mar. 8, 8:15 pm ET
Microsoft: International Women's Day 2016: What Are You Going to Make? Microsoft: International Women's Day 2016: What Are You Going to Make?
Network: ABC
Show: Good Morning America
Airing Date: Mar. 8, 7:20 am ET
EA Sports: UFC 2: Finish the Fight: Ronda Rousey, Mike Tyson, Conor McGregor EA Sports: UFC 2: Finish the Fight: Ronda Rousey, Mike Tyson, Conor McGregor
Network: Fox Sports 1
Show: UFC Unleashed
Primetime Airing: Mar. 8, 10:16 pm ET
GEICO: Short Stories & Tall Tales: Jack Be Nimble GEICO: Short Stories & Tall Tales: Jack Be Nimble
Network: History Channel
Show: Counting Cars
Primetime Airing: Mar. 8, 8:24 pm ET
Red Bull: Hamster Wheel Red Bull: Hamster Wheel
Network: NBC
Show: The Voice
Primetime Airing: Mar. 8, 9:49 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: Siri AT&T: Siri
Online Views: 6,588
Social Actions: 39,927
SpotShare: 1.42%
GEICO: Tarzan: It's What You Do GEICO: Tarzan: It's What You Do
Online Views: 2,815,053
Social Actions: 11,787
SpotShare: 1.30%
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 1,420,546
Social Actions: 18,969
SpotShare: 1.13%
AT&T: BOGO: Hang Out AT&T: BOGO: Hang Out
Online Views: 1,595
Social Actions: 23,331
SpotShare: 0.83%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 286,964
Social Actions: 18,114
SpotShare: 0.73%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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