Last Night's Ads: Rogen and Schumer Urge Switching Politics for Basketball

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, football player Rob Gronkowski and ESPN commentator Stephen A. Smith team up to promote Oberto's beef jerky; Victoria's Secret introduces the xo, Victoria fragrance; KFC's Colonel, played by comedian Jim Gaffigan, makes a case for Nashville Hot Chicken; and DirecTV celebrates the career achievements of its spokesman Peyton Manning.

Finally, Bud Light continues its campaign with Amy Schumer and Seth Rogen, who urge people to forget about politics and focus on what really matters: basketball.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
KFC: Strike: Jim Gaffigan KFC: Strike: Jim Gaffigan
Network: NBC
Show: The Voice
Primetime Airing: Mar. 9, 9:08 pm ET
Bud Light: The Bud Light Party: Basketball: Seth Rogen, Amy Schumer Bud Light: The Bud Light Party: Basketball: Seth Rogen, Amy Schumer
Network: CMTV
Show: Last Man Standing
Primetime Airing: Mar. 9, 8:57 pm ET
Oberto: Gronk Working On His Brackets: Rob Gronkowski, Stephen A. Smith Oberto: Gronk Working On His Brackets: Rob Gronkowski, Stephen A. Smith
Network: NBA TV
Show: NBA GameTime
Airing Date: Mar. 9, 4:24 am ET
Victoria's Secret: Meet xo Victoria's Secret: Meet xo
Network: CBS
Show: The Victoria's Secret Swim Special
Primetime Airing: Mar. 9, 9:41 pm ET
DirecTV: Congratulations Peyton Manning From DirecTV DirecTV: Congratulations Peyton Manning From DirecTV
Network: CNBC
Show: Shark Tank
Primetime Airing: Mar. 9, 10:28 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: Siri AT&T: Siri
Online Views: 7,739
Social Actions: 44,404
SpotShare: 1.52%
GEICO: Tarzan: It's What You Do GEICO: Tarzan: It's What You Do
Online Views: 2,818,773
Social Actions: 12,015
SpotShare: 1.28%
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 1,491,122
Social Actions: 15,879
SpotShare: 1.01%
AT&T: BOGO: Hang Out AT&T: BOGO: Hang Out
Online Views: 1,663
Social Actions: 22,999
SpotShare: 0.79%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 269,155
Social Actions: 16,576
SpotShare: 0.65%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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