Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, more big-time marketers are putting their Super Bowl teasers on TV, with a McDonald's ad hinting at its "new form of payment" and Coca-Cola Coke highlighting the hateful side of the internet. They arrived in prime time Monday after a weekend that saw Doritos begin its "Crash the Super Bowl" push on TV and non-Super Bowl advertisers try to capitalize with game-themed ads.