Super Bowl Teasers Take Over Prime Time

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, more big-time marketers are putting their Super Bowl teasers on TV, with a McDonald's ad hinting at its "new form of payment" and Coca-Cola Coke highlighting the hateful side of the internet. They arrived in prime time Monday after a weekend that saw Doritos begin its "Crash the Super Bowl" push on TV and non-Super Bowl advertisers try to capitalize with game-themed ads.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
McDonald's: NFL Super Bowl XLIX Sneak Peak McDonald's: NFL Super Bowl XLIX Sneak Peak
Network: TBS
Show: American Dad
Primetime Airing: Jan. 26, 9:46 pm ET
Coca-Cola: The Internet You Know Coca-Cola: The Internet You Know
Network: MTV
Show: Eye Candy
Primetime Airing: Jan. 26, 10:52 pm ET
DirecTV: Peaked in High School Rob Lowe DirecTV: Peaked in High School Rob Lowe
Network: AMC
Show: Breaking Bad
Primetime Airing: Jan. 26, 9:35 pm ET
Sonic Drive-In: Sommelier Sonic Drive-In: Sommelier
Network: ION
Show: Criminal Minds
Primetime Airing: Jan. 26, 10:07 pm ET
Lay's: Do Us a Flavor: Sandwich, MA Lay's: Do Us a Flavor: Sandwich, MA
Network: Food Network
Show: Best. Ever.
Primetime Airing: Jan. 26, 10:31 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Friskies: Dear Kitten: Regarding the Big Game Friskies: Dear Kitten: Regarding the Big Game
Online Views: 2,273,574
Social Actions: 72,453
SpotShare: 4.51%
Carl's Jr.: Au Naturel Carl's Jr.: Au Naturel
Online Views: 5,072,593
Social Actions: 47,523
SpotShare: 4.34%
GEICO: Push It: It's What You Do GEICO: Push It: It's What You Do
Online Views: 2,497,249
Social Actions: 17,233
SpotShare: 1.85%
Dr Pepper: Mop Dog Dr Pepper: Mop Dog
Online Views: 1,087,543
Social Actions: 7,119
SpotShare: 0.78%
McDonald's: Signs McDonald's: Signs
Online Views: 521,061
Social Actions: 10,206
SpotShare: 0.71%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.