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Watch the Newest Ads on TV From Microsoft, Farmers Insurance, Booking.com and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Microsoft has two commercials in our lineup -- one starring a "rapping teacher" who uses a Windows 10 PC as an educational tool, and one that puts the spotlight on the "powerfully beautiful" Surface laptop. And a Booking.com ad features a rather overwhelmed waitress (you will feel her pain) who explains why "there is nothing more important to me than my vacation."

Today's TV Ad Highlights

Data provided by iSpot.tv
Powerfully Beautiful
Premiered on: Pro Football Talk, NBC Sports
Microsoft Surface data for the last 30 days
Impressions: 17,100,637 (1% of industry)
Est. TV Spend: $601,005 (3% of industry)
Attention Score: 81.50 (-14.02 vs. industry)
Tim & Charlie: Sense of Accomplishment
Premiered on: Married ... With Children, TBS
GoGurt data for the last 30 days
Impressions: 11,400,396 (<1% of industry)
Est. TV Spend: $148,345 (<1% of industry)
Attention Score: 97.92 (+5.09 vs. industry)
Hall of Claims: Fright-ning Bolt
Premiered on: First Look, MSNBC
Farmers Insurance data for the last 30 days
Impressions: 623,167,958 (4% of industry)
Est. TV Spend: $9,847,720 (4% of industry)
Attention Score: 94.37 (+0.83 vs. industry)
Teacher Toney Jackson Brings Creativity
Premiered on: Scrubs, Comedy Central
Microsoft Windows data for the last 30 days
Impressions: 19,164,924 (7% of industry)
Est. TV Spend: $521,947 (9% of industry)
Attention Score: 88.74 (-8.31 vs. industry)
Birthday
Premiered on: The Dan Le Batard Show With Stugotz, ESPNU
Booking.com data for the last 30 days
Impressions: 840,271,076 (11% of industry)
Est. TV Spend: $11,211,417 (13% of industry)
Attention Score: 93.03 (+0.63 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.

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