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Watch the Newest Ads on TV From Nintendo, Kohl's and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Nintendo hypes Nintendo Switch gameplay -- specifically the rather messy world of Splatoon 2, where "it's time to sling ink." Men's Wearhouse promotes a BOGO sale while also plugging its "expert stylists who can help you find your best look." And Kohl's wants you to stop by to "shop for your home" -- and apparently a college dorm qualifies as "home."

Today's TV Ad Highlights

Data provided by iSpot.tv
Splatoon 2: It's Time to Sling Ink in Splatoon 2!
Premiered on: Futurama, Comedy Central
Nintendo data for the last 30 days
Impressions: 214,974,370 (29% of industry)
Est. TV Spend: $5,016,011 (47% of industry)
Attention Score: 86.53 (-4.17 vs. industry)
Shop for Your Home
Premiered on: I Love Lucy, Hallmark
Kohl's data for the last 30 days
Impressions: 567,647,479 (9% of industry)
Est. TV Spend: $6,551,342 (7% of industry)
Attention Score: 94.01 (+2.37 vs. industry)
Buy One Get One Free Sale: Expert Stylists
Premiered on: Around the Horn, ESPN
Men's Wearhouse data for the last 30 days
Impressions: 186,818,655 (16% of industry)
Est. TV Spend: $2,146,470 (14% of industry)
Attention Score: 88.81 (-1.38 vs. industry)
Hot Summer Sale: Savings in Every Room
Premiered on: Entertainment Tonight, ABC
Havertys data for the last 30 days
Impressions: 148,725,124 (7% of industry)
Est. TV Spend: $156,912 (1% of industry)
Attention Score: 96.35 (+0.86 vs. industry)
Four Day Only Specials
Premiered on: Faster, SYFY
JoS. A. Bank data for the last 30 days
Impressions: 176,349,537 (15% of industry)
Est. TV Spend: $1,689,171 (11% of industry)
Attention Score: 95.88 (+5.69 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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