Last Night's Ads: Miss Piggy Wants You to Shop Small

Plus, the Five Most Digitally Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Bethesda Softworks premiered the new Fallout 4 trailer yesterday, with a tie-in to Xbox 1, while Lowe's promotes its Black Friday sale with an animated family struggling to fit applicances under their Christmas tree. Buffalo Wild Wings puts football referees on the spot by asking them to go review their rules book, since they have been making many odd calls this season, and Qalo, a silicone wedding ring company, premiered a spot featuring couples performing outdoor activities.

Finally, Miss Piggy starts in an American Express spot to promote the brand's Small Business Saturday, encouraging consumers to shop in their neighborhood's stores after Black Friday. But she gets mad when she learns the campaign is only for November 28: "Just one day? Are you crazy? I shop in my neighborhood every day!"

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Bethesda Softworks: Fallout 4: Launch Trailer Bethesda Softworks: Fallout 4: Launch Trailer
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Nov. 17, 10:27 pm ET
Lowe's: Black Friday: Holiday Surprise Lowe's: Black Friday: Holiday Surprise
Network: TNT
Show: Castle
Primetime Airing: Nov. 17, 9:29 pm ET
American Express: Miss Piggy's Retail Therapy: Small Business Saturday American Express: Miss Piggy's Retail Therapy: Small Business Saturday
Network: ABC
Show: The Muppets
Primetime Airing: Nov. 17, 8:08 pm ET
Qalo: At Home Out Here Qalo: At Home Out Here
Network: NBC Sports
Show: Spartan Race
Airing Date: Nov. 17, 8:05 pm ET
Buffalo Wild Wings: Odd Calls Buffalo Wild Wings: Odd Calls
Network: ESPNU
Show: College Football
Primetime Airing: Nov. 17, 8:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Electronic Arts (EA): Star Wars: Battlefront: Become More Powerful Electronic Arts (EA): Star Wars: Battlefront: Become More Powerful
Online Views: 4,201,775
Social Actions: 15,956
SpotShare: 2.53%
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Online Views: 3,561,256
Social Actions: 6,205
SpotShare: 1.66%
Twitter: Pope's Visit Twitter: Pope's Visit
Online Views: 1,653,324
Social Actions: 9,430
SpotShare: 1.20%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 2,193,215
Social Actions: 5,811
SpotShare: 1.16%
LG Mobile: In-Between Moments LG Mobile: In-Between Moments
Online Views: 2,210,456
Social Actions: 4,301
SpotShare: 1.06%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular