Last Night's Ads: Miss Piggy Wants You to Shop Small
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Bethesda Softworks premiered the new Fallout 4 trailer yesterday, with a tie-in to Xbox 1, while Lowe's promotes its Black Friday sale with an animated family struggling to fit applicances under their Christmas tree. Buffalo Wild Wings puts football referees on the spot by asking them to go review their rules book, since they have been making many odd calls this season, and Qalo, a silicone wedding ring company, premiered a spot featuring couples performing outdoor activities.
Finally, Miss Piggy starts in an American Express spot to promote the brand's Small Business Saturday, encouraging consumers to shop in their neighborhood's stores after Black Friday. But she gets mad when she learns the campaign is only for November 28: "Just one day? Are you crazy? I shop in my neighborhood every day!"