Last Night's Ads: Toys 'R' Us Presents Sweet Christmas Story

Plus, The Five Most Digitally Engaging Spots

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Eletronic Arts released the trailer for the new "Star Wars: Battlefront" game just in time for the new installment of the movie series, while Mountain Dew's new ad ties in with a video game, in this case, "Call of Duty: Black Ops III." Jack In the Box goes after an "onion whisperer" to teach how to prepare their onion burger while Walmart reminds us that snow season is around the corner to promote its new mobile app in time for Christmas shopping.

Speaking of the holidays, a new Toys "R" Us ad shows how a little girl and her siblings cheer up an elderly and lonely neighbor by setting up a Christmas tree in his front yard.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Network: FXX
Show: The Simpsons
Primetime Airing: Nov. 2, 8:37 pm ET
Walmart: Get the Perfect Gift When and Where You Want It Walmart: Get the Perfect Gift When and Where You Want It
Network: NBC
Show: The Voice
Primetime Airing: Nov. 2, 9:09 pm ET
Toys R Us: Christmas Tree: Holiday 2015 Toys R Us: Christmas Tree: Holiday 2015
Network: ABC
Show: Dancing With the Stars
Primetime Airing: Nov. 2, 8:08 pm ET
Jack in the Box: The Onion Whisperer Jack in the Box: The Onion Whisperer
Network: ESPN
Show: NFL Football
Primetime Airing: Nov. 2, 10:22 pm ET
Mountain Dew: Call of Duty: Black Ops III: The Boss Mountain Dew: Call of Duty: Black Ops III: The Boss
Network: Comedy Central
Show: South Park
Primetime Airing: Nov. 2, 8:11 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Seize Glory Activision: Seize Glory
Online Views: 5,671,145
Social Actions: 89,930
SpotShare: 6.78%
Nike: Snow Day Nike: Snow Day
Online Views: 8,710,892
Social Actions: 62,362
SpotShare: 6.32%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 2,293,311
Social Actions: 70,630
SpotShare: 4.65%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 2,677,771
Social Actions: 46,407
SpotShare: 3.42%
Starz Channel: Ash vs. Evil Dead Starz Channel: Ash vs. Evil Dead
Online Views: 372,188
Social Actions: 32,968
SpotShare: 1.90%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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