Last Night's Ads: Toys 'R' Us Presents Sweet Christmas Story
Plus, The Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Eletronic Arts released the trailer for the new "Star Wars: Battlefront" game just in time for the new installment of the movie series, while Mountain Dew's new ad ties in with a video game, in this case, "Call of Duty: Black Ops III." Jack In the Box goes after an "onion whisperer" to teach how to prepare their onion burger while Walmart reminds us that snow season is around the corner to promote its new mobile app in time for Christmas shopping.
Speaking of the holidays, a new Toys "R" Us ad shows how a little girl and her siblings cheer up an elderly and lonely neighbor by setting up a Christmas tree in his front yard.