Terry Crews and Isaiah Mustafa Make Peace for Old Spice

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target shows the beginning of a Christmas adventure envolving three children and popular characters like characters from My Little Pony, LEGO, Teenage Mutant Ninja Turtles, Minions and others, while Microsoft brings back Lara Croft for "Rise of The Tomb Raider", with a new track by Karen O from indie rock band Yeah Yeah Yeahs. And the Old Spice feud is apparently over: In the brand's new spot, Terry Crews and Isaiah Mustafa declare now they are best friends from 12 seconds ago until forever.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Old Spice: Best Friends: Terry Crews, Isaiah Mustafa Old Spice: Best Friends: Terry Crews, Isaiah Mustafa
Network: FXX
Show: The League
Primetime Airing: Nov. 4, 10:27 pm ET
Microsoft Studios: Rise of the Tomb Raider: Legend Within Microsoft Studios: Rise of the Tomb Raider: Legend Within
Network: ESPN
Show: NBA Basketball
Primetime Airing: Nov. 4, 9:40 pm ET
Target: Chapter One: The Journey Begins Target: Chapter One: The Journey Begins
Network: HGTV
Show: Property Brothers
Primetime Airing: Nov. 4, 9:33 pm ET
Old Navy: You Have the Right to Remain Stylish: Julia Louis-Dreyfus Old Navy: You Have the Right to Remain Stylish: Julia Louis-Dreyfus
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Nov. 4, 9:04 pm ET
AT&T: Jordan Spieth Mosaic AT&T: Jordan Spieth Mosaic
Network: NBA TV
Show: NBA GameTime
Primetime Airing: Nov. 4, 8:47 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Call of Duty: Black Ops III: Seize Glory Activision: Call of Duty: Black Ops III: Seize Glory
Online Views: 8,181,044
Social Actions: 98,506
SpotShare: 8.29%
Nike: Snow Day Nike: Snow Day
Online Views: 8,859,202
Social Actions: 64,328
SpotShare: 6.57%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 2,177,628
Social Actions: 72,640
SpotShare: 4.90%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 4,028,165
Social Actions: 57,332
SpotShare: 4.59%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 1,824,668
Social Actions: 9,333
SpotShare: 1.17%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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