Terry Crews and Isaiah Mustafa Make Peace for Old Spice
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target shows the beginning of a Christmas adventure envolving three children and popular characters like characters from My Little Pony, LEGO, Teenage Mutant Ninja Turtles, Minions and others, while Microsoft brings back Lara Croft for "Rise of The Tomb Raider", with a new track by Karen O from indie rock band Yeah Yeah Yeahs. And the Old Spice feud is apparently over: In the brand's new spot, Terry Crews and Isaiah Mustafa declare now they are best friends from 12 seconds ago until forever.