Chevy Thumbs Its Nose at Black Friday Madness

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a spot from Gatorade explores the lives of athletes before they make it big (in a similar vein to Nike's "Snow Day"). Actor Craig Robinson appears in a holiday spot for Walmart's app, and Chevy created its own alternative to Black Friday madness by offering deals through the month. In its spot, the car manufacturer shows people a terrifying Black Friday video of shoppers trampling each other and shouting, then asks, "Does anybody want to be a part of this?"

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Gatorade: Moving the Game Forward: Usain Bolt, Dwyane Wade Gatorade: Moving the Game Forward: Usain Bolt, Dwyane Wade
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Nov. 3, 8:13 pm ET
Walmart: Merry Little Wish List: Craig Robinson Walmart: Merry Little Wish List: Craig Robinson
Network: TNT
Show: Castle
Primetime Airing: Nov. 3, 9:51 pm ET
Fathead: Tech Help: Odell Beckham Jr. Fathead: Tech Help: Odell Beckham Jr.
Network: Fox Sports 1
Show: UFC Reloaded
Primetime Airing: Nov. 3, 8:50 pm ET
Chevrolet: Black Friday Sale: It's Back! Chevrolet: Black Friday Sale: It's Back!
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Nov. 3, 9:57 pm ET
BMW: Novemberfest: All-Season Capability BMW: Novemberfest: All-Season Capability
Network: CBS
Show: NCIS
Primetime Airing: Nov. 3, 8:33 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Seize Glory Activision: Seize Glory
Online Views: 7,239,192
Social Actions: 96,884
SpotShare: 7.72%
Nike: Snow Day Nike: Snow Day
Online Views: 8,802,831
Social Actions: 63,763
SpotShare: 6.42%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 2,268,148
Social Actions: 72,448
SpotShare: 4.79%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 3,378,390
Social Actions: 53,238
SpotShare: 4.05%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 1,819,353
Social Actions: 10,418
SpotShare: 1.22%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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