Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a spot from Gatorade explores the lives of athletes before they make it big (in a similar vein to Nike's "Snow Day"). Actor Craig Robinson appears in a holiday spot for Walmart's app, and Chevy created its own alternative to Black Friday madness by offering deals through the month. In its spot, the car manufacturer shows people a terrifying Black Friday video of shoppers trampling each other and shouting, then asks, "Does anybody want to be a part of this?"