Mom Loses Her Cool in Spot for Nintendo's 'Yo-Kai Watch'
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Blake Griffin -- who has hawked products for GameFly.com, Subway, Red Bull and Foot Locker -- proves he is still up for task with longtime backer Kia. Jude Law appears in the second act of Johnnie Walker Blue Label's film "Gentleman's Wager" with actor Giancarlo Giannini. (See the full 11-minute film here.) And a new game for Nintendo 3DS, "Yo-Kai Watch," gets a wild spot in which a mom gets too competitive while playing basketball with her kids. Why did she lose her cool? A spirit named Blazion made her do it.