Mom Loses Her Cool in Spot for Nintendo's 'Yo-Kai Watch'

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Blake Griffin -- who has hawked products for GameFly.com, Subway, Red Bull and Foot Locker -- proves he is still up for task with longtime backer Kia. Jude Law appears in the second act of Johnnie Walker Blue Label's film "Gentleman's Wager" with actor Giancarlo Giannini. (See the full 11-minute film here.) And a new game for Nintendo 3DS, "Yo-Kai Watch," gets a wild spot in which a mom gets too competitive while playing basketball with her kids. Why did she lose her cool? A spirit named Blazion made her do it.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kia: PB&J: Blake Griffin Kia: PB&J: Blake Griffin
Network: TNT
Show: NBA Basketball
Primetime Airing: Nov. 5, 10:12 pm ET
magicJack: Life Costs Money magicJack: Life Costs Money
Network: Hallmark
Show: Once Upon a Christmas
Airing Date: Nov. 5, 3:45 am ET
Johnnie Walker: The Gentleman's Wager II: Jude Law Johnnie Walker: The Gentleman's Wager II: Jude Law
Network: CNN
Show: Anderson Cooper 360
Primetime Airing: Nov. 5, 8:34 pm ET
Nintendo: Yo-Kai Watch: In Your Face Nintendo: Yo-Kai Watch: In Your Face
Network: Nick Toons
Show: SpongeBob SquarePants
Primetime Airing: Nov. 5, 9:28 pm ET
National Football League (NFL): Football is Family: Salute to Service: Jared Allen National Football League (NFL): Football is Family: Salute to Service: Jared Allen
Network: NFL Network
Show: NFL Football
Primetime Airing: Nov. 5, 9:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Call of Duty: Black Ops III: Seize Glory Activision: Call of Duty: Black Ops III: Seize Glory
Online Views: 9,088,254
Social Actions: 102,554
SpotShare: 8.98%
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Online Views: 2,318,459
Social Actions: 88,554
SpotShare: 5.94%
Nike: Snow Day Nike: Snow Day
Online Views: 8,117,995
Social Actions: 53,618
SpotShare: 5.80%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 4,653,647
Social Actions: 61,999
SpotShare: 5.15%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 1,651,532
Social Actions: 62,995
SpotShare: 4.28%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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