NBA Reminds Us 'Why We Play' in Latest Inspiring Spot
Plus, the Five Most Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Advil makes the case for being favorite among families, Lowe's see beauty even in doorframes and Outback promotes a new lobster-and-steak combo in the restaurant chain.
Reebok debuted a one-minute spot about endurance for the brand's sponsorship of Spartan Race's NBC telecast. NBA also premiered a 60-second spot with memorable moments of the basketball league's recent history, saying "This is Why We Play."