Plus, the Five Most Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Bud Light shows friends who have different ideas for weekend plans and want to settle it with a coin toss, Party City has Halloween costumes on sale, while Little Tykes shows a new line of toys inspired by the sea.
The other two new spots appeal especially for pet owners: PetSmart's ad promotes discounts on specialized food in the chain, and Volkswagen's new spot for the Tiguan SUV shows that the model has so much space that even big dogs (like a boxer) are comfortable.