Volkswagen's Latest Spot Goes to the Dogs

Plus, the Five Most Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Bud Light shows friends who have different ideas for weekend plans and want to settle it with a coin toss, Party City has Halloween costumes on sale, while Little Tykes shows a new line of toys inspired by the sea.

The other two new spots appeal especially for pet owners: PetSmart's ad promotes discounts on specialized food in the chain, and Volkswagen's new spot for the Tiguan SUV shows that the model has so much space that even big dogs (like a boxer) are comfortable.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Volkswagen: Drivers With Dogs Volkswagen: Drivers With Dogs
Network: OXYGEN
Show: Snapped
Primetime Airing: Oct. 14, 8:55 pm ET
Bud Light: NFL Coin Toss Bud Light: NFL Coin Toss
Network: CBS
Show: The Late Show With Stephen Colbert
Airing Date: Oct. 14, 12:29 am ET
PetSmart: Cleo & Cooper: Hill's Science Diet PetSmart: Cleo & Cooper: Hill's Science Diet
Network: ION
Show: Law & Order
Primetime Airing: Oct. 14, 9:05 pm ET
Little Tikes: Crawl, Stand, Dunk & Catch Little Tikes: Crawl, Stand, Dunk & Catch
Network: TBS
Show: Cougar Town
Airing Date: Oct. 14, 12:07 am ET
Party City: Halloween: Mix & Match Party City: Halloween: Mix & Match
Network: USA Network
Show: NCIS
Primetime Airing: Oct. 14, 8:02 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Emirates: Nightmare Emirates: Nightmare
Online Views: 1,975,437
Social Actions: 15,295
SpotShare: 1.87%
Activision: Win the Crowd Activision: Win the Crowd
Online Views: 1,871,251
Social Actions: 3,741
SpotShare: 0.99%
Mazda: Driving Matters: Garage Mazda: Driving Matters: Garage
Online Views: 1,779,432
Social Actions: 3,403
SpotShare: 0.93%
Nissan: Day and Night Nissan: Day and Night
Online Views: 1,492,279
Social Actions: 3,393
SpotShare: 0.83%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,551,878
Social Actions: 2,599
SpotShare: 0.78%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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