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Last Night's Ads: This Mac & Cheese Stays on the Shelf, Son

Plus, The Five Most Digitally Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Intel has a hotel bellboy delivering newspapers and ultra-thin laptops to guests; LetGo makes the case that you can sell even a sleeping bag bitten by a crocodile through its app while S.C. Johnson shows how a family company champion family values.

Slim Jim has International Space Station astronauts pranking each other, and to keep up with the Star Wars hype, Kraft debuted a spot in which a father shows his Star Wars collectibles (including Kraft's Star Wars Mac & Cheese), to which the son responds by saying that a room full of toys he can't play and Mac & Cheese he can't eat is "a room of lies." Can't argue with that logic. See the spot's review on Creativity.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kraft Macaroni & Cheese: Can't Play Kraft Macaroni & Cheese: Can't Play
Network: NBC
Show: The Voice
Primetime Airing: Oct. 19, 8:55 pm ET
Slim Jim: Astronauts Slim Jim: Astronauts
Network: Comedy Central
Show: South Park
Primetime Airing: Oct. 19, 9:15 pm ET
Intel: Amazingly Thin Designs Intel: Amazingly Thin Designs
Network: Discovery
Show: Vegas Rat Rods
Primetime Airing: Oct. 19, 10:31 pm ET
LetGo: Camping LetGo: Camping
Network: ION
Show: Criminal Minds
Primetime Airing: Oct. 19, 10:40 pm ET
S.C. Johnson & Son: Great Expectations: One True Thing S.C. Johnson & Son: Great Expectations: One True Thing
Network: ABC
Show: Dancing With the Stars
Primetime Airing: Oct. 19, 8:30 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 3,699,672
Social Actions: 143,614
SpotShare: 8.15%
PlayStation: Star Wars: Battlefront: Holiday 2015 PlayStation: Star Wars: Battlefront: Holiday 2015
Online Views: 1,251,821
Social Actions: 71,447
SpotShare: 3.84%
Apple iPhone: 3D Touch Apple iPhone: 3D Touch
Online Views: 844,521
Social Actions: 9,981
SpotShare: 0.79%
Nissan: Day and Night Nissan: Day and Night
Online Views: 1,494,730
Social Actions: 3,329
SpotShare: 0.72%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,693,754
Social Actions: 1,335
SpotShare: 0.70%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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