Duracell Summons 'Star Wars: The Force Awakens' for Its Holiday Ad

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the new Droid Turbo 2 shows off its bendiness. Subway ran another spot promoting its National Sandwich Day (more info on that here). Donald Sutherland's soothing voice gives you a tour of the Simply Orange "factory" and its "workers." And Duracell becomes the latest brand to get in on "Star Wars" madness.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Motorola: Shatterproof Technology Motorola: Shatterproof Technology
Network: USA Network
Show: Modern Family
Primetime Airing: Oct. 29, 8:58 pm ET
DURACELL: Star Wars: The Force Awakens: Battle for Christmas Morning DURACELL: Star Wars: The Force Awakens: Battle for Christmas Morning
Network: Fox News
Show: Hannity
Primetime Airing: Oct. 29, 10:34 pm ET
Sprint: The Big Move Sprint: The Big Move
Network: CW
Show: The Vampire Diaries
Primetime Airing: Oct. 29, 8:41 pm ET
Subway: National Sandwich Day: Buy One, Give One Subway: National Sandwich Day: Buy One, Give One
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 29, 9:07 pm ET
Simply Juice: Plant Tour Simply Juice: Plant Tour
Network: ION
Show: Blue Bloods
Primetime Airing: Oct. 29, 8:24 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer
Online Views: 2,327,335
Social Actions: 32,147
SpotShare: 2.34%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 1,360,296
Social Actions: 33,555
SpotShare: 2.12%
Hulu: Hello From Hulu Hulu: Hello From Hulu
Online Views: 2,734,592
Social Actions: 9,235
SpotShare: 1.36%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 1,717,633
Social Actions: 13,058
SpotShare: 1.23%
Electronic Arts (EA): Star Wars: Battlefront: Holiday 2015 Electronic Arts (EA): Star Wars: Battlefront: Holiday 2015
Online Views: 2,151,527
Social Actions: 8,839
SpotShare: 1.15%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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