Last Night's Ads: IBM's Watson Wants to Duet With Bob Dylan
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jennifer Aniston has a nightmare of a flight in an American, showerless airline, to wake up and find herself rested and with a martini in hand in an Emirates plane. UnitedHealthcare promotes the NurseLine service with a drama that parents know all too well: contagious diseases in classrooms and puppy love. Toyota has fun in the desert for the Tacoma pick-up truck and the Apple Watchs helps young parents have a night out. Finally, Bob Dylan finds a fan in IBM's artificial intelligence system Watson. Too bad Watson doesn't have much of a singing voice.