Last Night's Ads: IBM's Watson Wants to Duet With Bob Dylan

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Jennifer Aniston has a nightmare of a flight in an American, showerless airline, to wake up and find herself rested and with a martini in hand in an Emirates plane. UnitedHealthcare promotes the NurseLine service with a drama that parents know all too well: contagious diseases in classrooms and puppy love. Toyota has fun in the desert for the Tacoma pick-up truck and the Apple Watchs helps young parents have a night out. Finally, Bob Dylan finds a fan in IBM's artificial intelligence system Watson. Too bad Watson doesn't have much of a singing voice.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Emirates: Nightmare: Jennifer Aniston Emirates: Nightmare: Jennifer Aniston
Network: Travel
Show: Bizarre Foods With Andrew Zimmern
Primetime Airing: Oct. 5, 8:40 pm ET
UnitedHealthcare: Maria UnitedHealthcare: Maria
Network: Lifetime
Show: The Unauthorized Beverly Hills 90210 Story
Primetime Airing: Oct. 5, 8:53 pm ET
IBM: Bob Dylan & IBM Watson on Language IBM: Bob Dylan & IBM Watson on Language
Network: ESPN
Show: NFL Football
Primetime Airing: Oct. 5, 8:58 pm ET
Apple: Date: Lake Bell Apple: Date: Lake Bell
Network: NBC
Show: The Voice
Primetime Airing: Oct. 5, 8:50 pm ET
Toyota: Blow Off Steam Toyota: Blow Off Steam
Network: ESPN
Show: NFL Football
Primetime Airing: Oct. 5, 9:52 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: The Only Thing That's Changed Is... Apple iPhone: The Only Thing That's Changed Is...
Online Views: 22,415,730
Social Actions: 10,783
SpotShare: 8.06%
H&M: Modern Essentials Selected by David Beckham H&M: Modern Essentials Selected by David Beckham
Online Views: 4,066,224
Social Actions: 80,174
SpotShare: 6.23%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,216,915
Social Actions: 21,918
SpotShare: 1.74%
Microsoft Studios: Halo 5: Guardians: A Hero Falls Microsoft Studios: Halo 5: Guardians: A Hero Falls
Online Views: 2,541,845
Social Actions: 11,118
SpotShare: 1.52%
Carl's Jr.: Borderball Carl's Jr.: Borderball
Online Views: 1,042,011
Social Actions: 16,865
SpotShare: 1.38%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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