Boom! Hockey Fan Kevin Smith Feels the Excitement in EA's 'NHL 16' Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Damon Wayans Jr. promotes Yahoo! Sports daily fantasy games and a woman teaches her annoying flight companion a lesson with the help of Marvel Puzzle Quest mobile game. Also, Julia Louis-Dreyfus keeps the funny coming in her latest Old Navy spot as a diner waitress who doesn't believe the patron's stylish clothes were bought at the retailer's fall sale, while Campbell's reminds the viewer that mom is not always around to make chicken soup. Finally, Eletronic Arts' spot for "NHL 16" has several hockey fans (including film director Kevin Smith) excited about the passes and goals happening in the game's arena.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
EA Sports: NHL 16: Play Together. Win Together.: Kevin Smith EA Sports: NHL 16: Play Together. Win Together.: Kevin Smith
Network: NBC Sports
Show: NHL Hockey
Primetime Airing: Oct. 7, 9:07 pm ET
Yahoo! Sports: Damon Wayans, Jr. is a Winner Yahoo! Sports: Damon Wayans, Jr. is a Winner
Network: NHL
Show: NHL Tonight
Primetime Airing: Oct. 7, 10:46 pm ET
Old Navy: Diner Dress Code: Julia Louis-Dreyfus Old Navy: Diner Dress Code: Julia Louis-Dreyfus
Network: NBC
Show: The Mysteries of Laura
Primetime Airing: Oct. 7, 8:12 pm ET
Campbell's Soup: Real Real Life: Mom Campbell's Soup: Real Real Life: Mom
Network: ABC
Show: The Middle
Primetime Airing: Oct. 7, 8:07 pm ET
D3Publisher: Marvel Puzzle Quest: Annoying Flight Passenger D3Publisher: Marvel Puzzle Quest: Annoying Flight Passenger
Network: Velocity
Show: Wheeler Dealers
Airing Date: Oct. 7, 3:36 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: The Only Thing That's Changed Is... Apple iPhone: The Only Thing That's Changed Is...
Online Views: 14,596,210
Social Actions: 2,575
SpotShare: 5.12%
H&M: Modern Essentials Selected by David Beckham H&M: Modern Essentials Selected by David Beckham
Online Views: 3,735,870
Social Actions: 34,657
SpotShare: 3.27%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,638,920
Social Actions: 23,415
SpotShare: 1.91%
Chevrolet: Woodchipper Chevrolet: Woodchipper
Online Views: 1,796,563
Social Actions: 10,693
SpotShare: 1.23%
EA Sports: FIFA 16: Play Beautiful EA Sports: FIFA 16: Play Beautiful
Online Views: 2,388,749
Social Actions: 3,356
SpotShare: 1.01%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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