Southwest Airlines' 'Transfarency': We Like You, Won't Nickel and Dime You

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Totino's celebrates those who plan on watching just a little TV then stay up until 4 a.m. for two seasons of a show. "We all do it, man," a male voiceover says as a microwave hums in the background. "No judgement."

CGI Norman Reedus beckons viewers to fight zombies in Next Games' "The Walking Dead: No Man's Land." And Southwest Airlines likes you, so they offer you 'transfarency.'

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Hyundai: Connected Hyundai: Connected
Network: NBC
Show: The Player
Primetime Airing: Oct. 8, 10:25 pm ET
Totino's: One More Episode Totino's: One More Episode
Network: AMC
Show: The Walking Dead
Airing Date: Oct. 8, 7:35 pm ET
Mazda: Driving Matters: Garage Mazda: Driving Matters: Garage
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 8, 9:35 pm ET
Southwest Airlines: Transfarency Southwest Airlines: Transfarency
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 8, 8:50 pm ET
Next Games: The Walking Dead: No Man's Land: Us and Them Next Games: The Walking Dead: No Man's Land: Us and Them
Network: AMC
Show: The Walking Dead
Primetime Airing: Oct. 8, 9:50 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Emirates: Nightmare Emirates: Nightmare
Online Views: 2,497,627
Social Actions: 55,979
SpotShare: 4.08%
H&M: Modern Essentials Selected by David Beckham H&M: Modern Essentials Selected by David Beckham
Online Views: 3,517,337
Social Actions: 27,406
SpotShare: 2.89%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,805,555
Social Actions: 23,851
SpotShare: 2.02%
EA Sports: FIFA 16: Play Beautiful EA Sports: FIFA 16: Play Beautiful
Online Views: 2,330,332
Social Actions: 3,279
SpotShare: 1.09%
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Online Views: 1,798,560
Social Actions: 954
SpotShare: 0.76%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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