Southwest Airlines' 'Transfarency': We Like You, Won't Nickel and Dime You
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Totino's celebrates those who plan on watching just a little TV then stay up until 4 a.m. for two seasons of a show. "We all do it, man," a male voiceover says as a microwave hums in the background. "No judgement."
CGI Norman Reedus beckons viewers to fight zombies in Next Games' "The Walking Dead: No Man's Land." And Southwest Airlines likes you, so they offer you 'transfarency.'