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All the Most Engaging Ads on TV Right Now Have to Do With the Super Bowl

It's the Newest and Most Engaging Spots on TV

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the Priceline Negotiator shows off his connections all over the world, while UnitedHealthcare's "real" insurance means you don't have to live in a bubble. And Popeyes' spokeswoman, Annie, pushes the restaurant's fresh fish over frozen fast-food patties.

All the most engaging ads, meanwhile, have something to do with the Super Bowl -- not a huge shock given the amount of curiosity online about them, even if viewers haven't seen them appear on TV.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Maybelline New York: Fit Me Matte + Poreless Foundation Maybelline New York: Fit Me Matte + Poreless Foundation
Network: Teen Nick
Show: Big Time Rush
Primetime Airing: Jan. 28, 10:59 pm ET
Popeyes: Squished Fish Paddy on a Bun Popeyes: Squished Fish Paddy on a Bun
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jan. 28, 9:04 pm ET
Priceline.com: Know a Guy Priceline.com: Know a Guy
Network: FX
Show: The Americans
Primetime Airing: Jan. 28, 10:50 pm ET
Legalzoom.com: Legal Help you Can Count On Legalzoom.com: Legal Help you Can Count On
Network: truTV
Show: Hardcore Pawn
Primetime Airing: Jan. 28, 8:20 pm ET
UnitedHealthcare: Bubble UnitedHealthcare: Bubble
Network: NBC
Show: The Tonight Show Starring Jimmy Fallon
Airing Date: Jan. 28, 12:03 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Budweiser: Lost Dog Budweiser: Lost Dog
Online Views: 6,771,000
Social Actions: 277,591
SpotShare: 10.60%
Friskies: Dear Kitten: Regarding the Big Game Friskies: Dear Kitten: Regarding the Big Game
Online Views: 3,318,422
Social Actions: 124,934
SpotShare: 4.71%
T-Mobile: Kim's Data Stash T-Mobile: Kim's Data Stash
Online Views: 6,632,655
Social Actions: 54,343
SpotShare: 3.64%
Carl's Jr.: Au Naturel Carl's Jr.: Au Naturel
Online Views: 5,735,323
Social Actions: 52,738
SpotShare: 3.32%
Joyful Heart Foundation: 911 Delivery Joyful Heart Foundation: 911 Delivery
Online Views: 1,242,481
Social Actions: 60,070
SpotShare: 2.16%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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