Progressive Swaps Out Flo for the 'Box of Love' Bachelor

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Progressive Insurance introduces its eligible (and egotistical) bachelor, the anthropomorphized "box of love." Starbucks continues its romantic rendezvous campaign, traveling to venues across the world. McDonald's heads south to promote its coffee. And Cadillac taps Njeri Rionge, a Kenyan internet entrepreneur, for its profiles of "daring" endorsers.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Cadillac: The Daring: Njeri Rionge Cadillac: The Daring: Njeri Rionge
Network: Esquire
Show: Parks and Recreation
Primetime Airing: Feb. 23, 9:27 pm ET
McDonald's:  Brew Latin American Coffee at Home McDonald's: Brew Latin American Coffee at Home
Network: ABC
Show: The Bachelor
Primetime Airing: Feb. 23, 9:16 pm ET
Progressive: Box of Love Progressive: Box of Love
Network: CNBC
Show: Shark Tank
Primetime Airing: Feb. 23, 8:23 pm ET
Heineken: Flight Delay Heineken: Flight Delay
Network: BBC America
Show: Top Gear
Primetime Airing: Feb. 23, 8:49 pm ET
Starbucks: All Around the World Starbucks: All Around the World
Network: NBC
Show: The Voice
Primetime Airing: Feb. 23, 9:28 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Take It Adidas: Take It
Online Views: 3,892,342
Social Actions: 60,103
SpotShare: 3.94%
Adobe: 25 Years of Photoshop: Dream On Adobe: 25 Years of Photoshop: Dream On
Online Views: 1,294,343
Social Actions: 86,196
SpotShare: 3.92%
Truth: Left Swipe Dat Truth: Left Swipe Dat
Online Views: 1,575,974
Social Actions: 25,181
SpotShare: 1.65%
Daytona International Speedway: From Where I Sit Daytona International Speedway: From Where I Sit
Online Views: 6,107
Social Actions: 40,856
SpotShare: 1.62%
Android: Friends Furever Android: Friends Furever
Online Views: 1,093,754
Social Actions: 22,046
SpotShare: 1.32%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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