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Watch the Newest Ads on TV From Samsung, McDonald's, Target and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: McDonald's wants everyone to know the McRib sandwich is back—especially one woman who recently tweeted about it (wondering when it would be back). Target promotes a sale it's having on "Thanksgiving prep essentials" with a little help from the Minions and Poppy from "Trolls." And Samsung hypes its QLED TV as the perfect screen for Xbox One X games.

Today's TV Ad Highlights

Data provided by iSpot.tv
Our Favorite Way to Play Xbox
Premiered on: The Flash, CW
Samsung Smart TV data for the last 30 days
Impressions: 384,491,991 (76% of industry)
Est. TV Spend: $6,073,846 (61% of industry)
Attention Score: 84.34
Attention Index: 83 (17% more interruptions than avg.)
More Moments to Discover
Premiered on: 30 for 30, ESPN
MINI USA data for the last 30 days
Impressions: 7,035,702 (<1% of industry)
Est. TV Spend: $170,047 (<1% of industry)
Attention Score: 93.55
Attention Index: 153 (53% fewer interruptions than avg.)
Thanksgiving Essentials
Premiered on: 2 Broke Girls, TBS
Target data for the last 30 days
Impressions: 2,414,080,990 (19% of industry)
Est. TV Spend: $42,172,991 (23% of industry)
Attention Score: 91.19
Attention Index: 110 (10% fewer interruptions than avg.)
Answer the Call
Premiered on: The Ellen DeGeneres Show, NBC
McDonald's data for the last 30 days
Impressions: 2,704,318,062 (12% of industry)
Est. TV Spend: $45,289,619 (14% of industry)
Attention Score: 88.30
Attention Index: 75 (25% more interruptions than avg.)
More Than a Bag: Candy Cane Crusher
Premiered on: The Late Late Show With James Corden, CBS
Ziploc data for the last 30 days
Impressions: 257,289,879 (32% of industry)
Est. TV Spend: $2,145,079 (32% of industry)
Attention Score: 92.81
Attention Index: 75 (25% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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