It's Tom Brady Times Infinity in New Under Armour Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, 72andSunny's new live action spot for Activision's "Destiny: The Taking King" aired during football's opening night and quickly shot to No. 1 on the engagement list. Rihanna talks about achieving her dreams in a Puma spot while the first notes of "Bitch Better Have My Money" play. (The spot didn't feature the hook of the song, unfortunately.)

Under Armour's new "Rule Yourself" spot features Tom Brady, whose brand seems intact in the wake of Deflategate.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Network: NBC
Show: NFL Football
Primetime Airing: Sep. 10, 9:13 pm ET
PUMA: Rihanna Trains for Platinum PUMA: Rihanna Trains for Platinum
Network: MTV
Show: Teen Mom 2
Primetime Airing: Sep. 10, 9:51 pm ET
Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging
Network: NBC
Show: NFL Football
Primetime Airing: Sep. 10, 9:07 pm ET
Under Armour: Rule Yourself: Tom Brady Under Armour: Rule Yourself: Tom Brady
Network: NBC
Show: NFL Football
Primetime Airing: Sep. 10, 9:50 pm ET
Nissan: Last One Home Nissan: Last One Home
Network: ABC
Show: How to Get Away With Murder
Primetime Airing: Sep. 10, 10:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Online Views: 2,708,609
Social Actions: 17,064
SpotShare: 2.11%
Microsoft Studios: Forza Motorsport 6: Legacy Microsoft Studios: Forza Motorsport 6: Legacy
Online Views: 1,240,046
Social Actions: 18,253
SpotShare: 1.58%
Kayak: Breakup Kayak: Breakup
Online Views: 619
Social Actions: 14,120
SpotShare: 0.83%
Nissan: Imagination Nissan: Imagination
Online Views: 1,487,130
Social Actions: 2,529
SpotShare: 0.76%
Xbox: NFL on Xbox: Professor of Game Day Evolution Xbox: NFL on Xbox: Professor of Game Day Evolution
Online Views: 1,289,381
Social Actions: 2,314
SpotShare: 0.68%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.