Bill Hader and Selena Gomez Hawk the New iPhone 6s

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, model Kendall Jenner sells Estee Lauder's Modern Muse fragrance to the tune of Patti LaBelle's "Lady Marmalade," and Sprint releases a spot featuring singer Prince Royce and a woman undergoing a lie detector test. Both are asked about their wireless carrier's iPhone upgrades. (Coincidentally, KFC also released a lie-detector-themed spot this week.)

And Apple releases a spot for its iPhone 6s, and this one isn't voiced by Sir Jony Ive. Instead, the stars of this video are Bill Hader, Selena Gomez and ordinary Joes who read news and take selfies with the new "peek and pop" technology.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: The Only Thing That's Changed Is... Apple iPhone: The Only Thing That's Changed Is...
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 17, 8:42 pm ET
Sprint: iPhone Forever: Lie Detector: Prince Royce Sprint: iPhone Forever: Lie Detector: Prince Royce
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 17, 8:32 pm ET
AT&T: Son AT&T: Son
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 17, 9:48 pm ET
Estee Lauder: Inspire: Kendall Jenner Estee Lauder: Inspire: Kendall Jenner
Network: NBC
Show: Mat Franco's Got Magic
Primetime Airing: Sep. 17, 10:10 pm ET
Xerox: Work Can Work Better... With Xerox Xerox: Work Can Work Better... With Xerox
Network: Fox News
Show: Hannity
Primetime Airing: Sep. 17, 10:30 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: The Only Thing That's Changed Is... Apple iPhone: The Only Thing That's Changed Is...
Online Views: 2,644,213
Social Actions: 107,212
SpotShare: 6.82%
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Online Views: 11,588,118
Social Actions: 36,747
SpotShare: 6.44%
Dior: The New Fragrance Dior: The New Fragrance
Online Views: 3,236,218
Social Actions: 20,724
SpotShare: 2.36%
Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging
Online Views: 1,383,269
Social Actions: 12,809
SpotShare: 1.23%
Old Spice: Checkmate Old Spice: Checkmate
Online Views: 1,265,922
Social Actions: 6,146
SpotShare: 0.82%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.