Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Daniel Craig relives his James Bond days for Heineken, Slim Jim goes for a bit of guy humor, Subaru praises the outdoor life and ESPN's Mike Golic and Mike Greenberg (of "Mike & Mike") sell Lee Jeans. Also, Dominic Purcell (of "Prison Break") shows that even tough guys can appreciate the fluffy texture of Yoplait Greek 100 Whips! yogurt.