Boy Tells Mobster Tale to Impress Girl in Taco Bell's Latest

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, H&M's latest features a moody model in a rainy scene, and Subway releases a spot for Pixar's "The Good Dinosaur." For Taco Bell, a guy tries to impress a girl at a party with a tall tale of how he got a gold PlayStation 4 -- but the truth is that he won it through a Taco Bell promotion. The chain is giving out Limited Edition Gold PlayStation 4 bundles every 10 minutes between today and Nov. 4, which adds up to about 6,000 bundles, according to PlayStation's blog.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
H&M: Autumn 2015: Fall in Love: Anna Ewers H&M: Autumn 2015: Fall in Love: Anna Ewers
Network: E!
Show: Chrisley Knows Best
Primetime Airing: Sep. 23, 9:17 pm ET
Taco Bell: PlayStation: The Story Taco Bell: PlayStation: The Story
Network: ESPN2
Show: SportsCenter
Airing Date: Sep. 23, 4:13 pm ET
Subway: The Good Dinosaur Subway: The Good Dinosaur
Network: Disney XD
Show: Kirby Buckets
Primetime Airing: Sep. 23, 8:02 pm ET
GoDaddy: Dot GoDaddy: Dot
Network: Velocity
Show: Beyond Bitchin' Rides
Airing Date: Sep. 23, 12:29 am ET
Jersey Mike's : Slicer Jersey Mike's : Slicer
Network: Cartoon Network
Show: Bob's Burgers
Primetime Airing: Sep. 23, 9:28 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
EA Sports: FIFA 16: Play Beautiful EA Sports: FIFA 16: Play Beautiful
Online Views: 5,346,187
Social Actions: 24,739
SpotShare: 3.46%
Honda: Paper Honda: Paper
Online Views: 1,820,922
Social Actions: 26,044
SpotShare: 2.27%
Slim Jim: Amish Buggy Slim Jim: Amish Buggy
Online Views: 197,563
Social Actions: 21,968
SpotShare: 1.44%
Apple iPhone: The Only Thing That's Changed Is... Apple iPhone: The Only Thing That's Changed Is...
Online Views: 603,675
Social Actions: 19,488
SpotShare: 1.42%
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Online Views: 3,051,171
Social Actions: 2,915
SpotShare: 1.29%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.