Boy Tells Mobster Tale to Impress Girl in Taco Bell's Latest
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, H&M's latest features a moody model in a rainy scene, and Subway releases a spot for Pixar's "The Good Dinosaur." For Taco Bell, a guy tries to impress a girl at a party with a tall tale of how he got a gold PlayStation 4 -- but the truth is that he won it through a Taco Bell promotion. The chain is giving out Limited Edition Gold PlayStation 4 bundles every 10 minutes between today and Nov. 4, which adds up to about 6,000 bundles, according to PlayStation's blog.