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Buffalo Wild Wings Airs Text-Only Ad After Pulling Campaign Featuring Steve Rannazzisi

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Buffalo Wild Wings celebrates all things football, be it hail marys or bloody marys, touchdowns or upsets. The restaurant chain's new ad features a rousing marching band soundtrack and yellow text on a black background. The chain pulled ads featuring disgraced comedian Steve Rannazzisi last week. The FXX "The League" star fabricated a story about being at the scene of the 9/11 attack at New York's Twin Towers.

Elsewhere, MLB Dads do a PSA for fatherhood.gov. And who doesn't love Sir Patrick Stewart? The Star Trek and X-Men actor appears in another Strongbow cider ad.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Strongbow: In the Shot Strongbow: In the Shot
Network: FX
Show: Married
Primetime Airing: Sep. 24, 10:19 pm ET
MLB Network: How to be a Major League Dad: Fatherhood Involvement MLB Network: How to be a Major League Dad: Fatherhood Involvement
Network: MLB Network
Show: MLB Tonight
Primetime Airing: Sep. 24, 10:34 pm ET
Babbel: Learn at Your Own Pace Babbel: Learn at Your Own Pace
Network: Smithsonian
Show: Air Disasters
Primetime Airing: Sep. 24, 8:21 pm ET
Buffalo Wild Wings: Gameday Buffalo Wild Wings: Gameday
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 24, 8:48 pm ET
Anki: Official Launch Party: Out Now Anki: Official Launch Party: Out Now
Network: Disney XD
Show: Marvel's Avengers Assemble
Primetime Airing: Sep. 24, 10:02 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
EA Sports: FIFA 16: Play Beautiful EA Sports: FIFA 16: Play Beautiful
Online Views: 5,220,211
Social Actions: 16,748
SpotShare: 3.02%
Honda: Paper Honda: Paper
Online Views: 2,669,031
Social Actions: 30,732
SpotShare: 3.00%
Slim Jim: Amish Buggy Slim Jim: Amish Buggy
Online Views: 168,896
Social Actions: 20,434
SpotShare: 1.41%
Dior: The New Fragrance Dior: The New Fragrance
Online Views: 1,984,302
Social Actions: 7,345
SpotShare: 1.21%
Activision: Destiny: The Taken King: Evil's Most Wanted Activision: Destiny: The Taken King: Evil's Most Wanted
Online Views: 2,754,770
Social Actions: 2,390
SpotShare: 1.17%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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