Buffalo Wild Wings Airs Text-Only Ad After Pulling Campaign Featuring Steve Rannazzisi
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Buffalo Wild Wings celebrates all things football, be it hail marys or bloody marys, touchdowns or upsets. The restaurant chain's new ad features a rousing marching band soundtrack and yellow text on a black background. The chain pulled ads featuring disgraced comedian Steve Rannazzisi last week. The FXX "The League" star fabricated a story about being at the scene of the 9/11 attack at New York's Twin Towers.
Elsewhere, MLB Dads do a PSA for fatherhood.gov. And who doesn't love Sir Patrick Stewart? The Star Trek and X-Men actor appears in another Strongbow cider ad.