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Woman Combines Smack Talk and Sangria in Smirnoff Spot
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Microsoft Windows 10 wants to equip children with the best tech so they can grow up and change the world. Powerade has a similarly optimstic look on future generations with "Kid From Somewhere."
For Smirnoff, a woman (Gameday Betty) smack-talks barbecue attendee Mikey as she prepares a pre-game Sangria he can use to catch his tears when his team loses, she says.