Woman Combines Smack Talk and Sangria in Smirnoff Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft Windows 10 wants to equip children with the best tech so they can grow up and change the world. Powerade has a similarly optimstic look on future generations with "Kid From Somewhere."

For Smirnoff, a woman (Gameday Betty) smack-talks barbecue attendee Mikey as she prepares a pre-game Sangria he can use to catch his tears when his team loses, she says.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft Studios: Forza Motorsport 6: Legacy Microsoft Studios: Forza Motorsport 6: Legacy
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Sep. 7, 8:27 pm ET
Microsoft: The Ones Who Will Do Great Things Microsoft: The Ones Who Will Do Great Things
Network: NBC
Show: American Ninja Warrior
Primetime Airing: Sep. 7, 8:21 pm ET
Powerade: Just a Kid From Somewhere Powerade: Just a Kid From Somewhere
Network: MTV
Show: Awkward.
Primetime Airing: Sep. 7, 9:14 pm ET
Smirnoff: Pre-Game Sangria Smirnoff: Pre-Game Sangria
Network: VH1
Show: Love & Hip Hop: Hollywood
Primetime Airing: Sep. 7, 8:13 pm ET
GrubHub: Ping-Pong Match: The Slammer GrubHub: Ping-Pong Match: The Slammer
Network: Spike
Show: Cops
Primetime Airing: Sep. 7, 9:46 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Truth: It's a Trap Truth: It's a Trap
Online Views: 3,382,270
Social Actions: 28,313
SpotShare: 3.38%
Xbox: NFL on Xbox: Professor of Game Day Evolution Xbox: NFL on Xbox: Professor of Game Day Evolution
Online Views: 1,034,408
Social Actions: 2,091
SpotShare: 0.62%
Pepsi: But Only With Pepsi: Bottle Pepsi: But Only With Pepsi: Bottle
Online Views: 2,515
Social Actions: 7,413
SpotShare: 0.48%
Android: 100 Billion Words Android: 100 Billion Words
Online Views: 580,267
Social Actions: 916
SpotShare: 0.32%
DirecTV: Out of Control Beard Andrew Luck DirecTV: Out of Control Beard Andrew Luck
Online Views: 210,334
Social Actions: 3,027
SpotShare: 0.29%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.