Jet.com Blows Minds (Literally); It's Last Night's New Ads
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Alicia Keys stars in a spot for Levi's new denim collection. And Yelp presents subversive, weird takes on average consumer situations. (For example, a couple looks for a cheaper dining option in lieu of an expensive restaurant offering a live octupus dish.)
In a new spot from Amazon competitor Jet.com, minds are literally blown when people discover the barter system in the Middle Ages, and again when Jet.com offers savings on "pretty much everything."