Watch the Newest Ads on TV From Spectrum, Target, Microsoft and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Microsoft serves up a 60-second animated extravaganza (see Alexandra Jardine's Creativity post, "Microsoft's Holiday Ad Is a Magical 3D Adventure About Inclusion," for the backstory). A creepy talking doll named Gary and his even creepier human roommate cope with slow internet and restricted bandwidth in an ad from Spectrum. And Walmart wants you to "Rock this Christmas" by stocking up on all your holiday meal essentials in its grocery department.

Today's TV Ad Highlights

Data provided by iSpot.tv
3D Holiday
Premiered on: NFL Football, NBC
Microsoft Corporation data for the last 30 days
Impressions: 52,624,698 (2% of industry)
Est. TV Spend: $4,127,125 (9% of industry)
Attention Score: 88.78
Attention Index: 85 (15% more interruptions than avg.)
2017 Holidays: Just Missing One Thing
Premiered on: Rudolph the Red-Nosed Reindeer, CBS
Target data for the last 30 days
Impressions: 4,891,746,609 (20% of industry)
Est. TV Spend: $65,370,155 (20% of industry)
Attention Score: 84.89
Attention Index: 85 (15% more interruptions than avg.)
Monsters: House Guest
Premiered on: ABC World News Tonight With David Muir, ABC
Spectrum data for the last 30 days
Impressions: 1,100,729,166 (16% of industry)
Est. TV Spend: $262,770 (<1% of industry)
Attention Score: 84.73
Attention Index: 105 (5% fewer interruptions than avg.)
Lead the Pack
Premiered on: The Rifleman, AMC
Walmart data for the last 30 days
Impressions: 5,110,045,563 (21% of industry)
Est. TV Spend: $87,200,762 (27% of industry)
Attention Score: 88.34
Attention Index: 109 (9% fewer interruptions than avg.)
Holiday Mall: Hulu
Premiered on: Catfish: The TV Show, MTV
Sprint data for the last 30 days
Impressions: 1,934,558,654 (12% of industry)
Est. TV Spend: $43,411,654 (14% of industry)
Attention Score: 80.85
Attention Index: 82 (18% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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