Watch the Newest Ads on TV From Starbucks, Ritz Crackers, Pizza Hut and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A dad does his best attempt at an Olympics-worthy ice skating routine (only without ice or skates) for his family, and is awarded the gold(ish)—Ritz crackers. Starbucks promotes its blonde espresso in two separate ads—including one that calls attention to its ad-ness by mysteriously going to a blank screen for a moment (causing an off-screen voice to bellow, "Why is the screen empty?!"). And Pizza Hut hypes its current two-pizzas-for-$5.99-each offer.

Today's TV Ad Highlights

Data provided by iSpot.tv
Now Serving Blonde Espresso
Premiered on: SportsCenter, ESPN
Starbucks data for the last 30 days
Impressions: 6,486,297 (<1% of industry)
Est. TV Spend: $213,754 (<1% of industry)
Attention Score: 88.05
Attention Index: 69 (31% more interruptions than avg.)
Figure Skater
Premiered on: Jimmy Kimmel Live, ABC
Ritz Crackers data for the last 30 days
Impressions: 340,249,441 (6% of industry)
Est. TV Spend: $2,717,821 (6% of industry)
Attention Score: 88.65
Attention Index: 64 (36% more interruptions than avg.)
You Look Amazing
Premiered on: CBS This Morning, CBS
Chick-fil-A data for the last 30 days
Impressions: 394,370,713 (2% of industry)
Est. TV Spend: $16,760,027 (7% of industry)
Attention Score: 84.77
Attention Index: 54 (46% more interruptions than avg.)
Yes and Yes
Premiered on: College Football Final, ESPNU
Pizza Hut data for the last 30 days
Impressions: 1,508,735,071 (21% of industry)
Est. TV Spend: $15,584,246 (19% of industry)
Attention Score: 92.54
Attention Index: 97 (3% more interruptions than avg.)
Now Serving: Empty Screen
Premiered on: SportsCenter, ESPN
Starbucks data for the last 30 days
Impressions: 6,486,297 (<1% of industry)
Est. TV Spend: $213,754 (<1% of industry)
Attention Score: 88.05
Attention Index: 69 (31% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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